Built for business owners who want more than compliance.
Parkview Advisory exists because too many SME owners are making big decisions alone. We're the finance team you'd hire if you could, available when you need us most.
Meet the founder
Alex
Alex is a Sydney-based Chartered Accountant and business advisor who genuinely believes accounting should help people move forward, not just tick boxes.
Before starting his advisory journey, Alex spent years in senior finance roles across Sydney, including leading the finance function for the Sydney Kings. Working in fast-paced, high-pressure environments taught him that numbers are only valuable when they are used to make clear, confident decisions. That experience shaped his style today. Practical, commercially minded, and always focused on real outcomes for real businesses.
Alex now works closely with business owners across Australia, providing advisory, tax, bookkeeping, and outsourced CFO services. His goal is to simplify the financial side of business, so clients feel informed, in control, and supported as they grow and scale.
His philosophy is straightforward. Take the time to truly understand the business, align with the owner's goals, and then use the numbers to map out a smarter, more strategic path forward.
Outside of work, Alex enjoys being out on the water with a fishing rod, spending time in the garden, and unwinding with family and friends.
Why we started Parkview.
We saw the same pattern over and over: capable business owners, flying blind financially. Not because they lacked intelligence, but because they lacked support.
Most accountants show up once a year with a tax bill and a compliance checklist. That's not advisory. That's archaeology. By the time you're looking at last year's numbers, the decisions have already been made.
We built Parkview to be different. Monthly rhythms. Real conversations. Someone who understands your business well enough to challenge your assumptions and back your ambitions.
What we believe.
Advisory over compliance
Compliance is table stakes. We're here for the decisions that move your business forward, not just the ones that keep the ATO happy.
Monthly beats yearly
Business moves fast. Waiting twelve months for financial insight means making eleven months of decisions in the dark.
Partnership, not transactions
We don't bill by the question. We build relationships where you can pick up the phone without watching a meter run.
Clarity enables confidence
When you understand your numbers, you make better calls. Our job is to make the complex clear.
Proactive, not reactive
We'd rather help you avoid a cash flow crisis than explain why it happened. Prevention beats post-mortem.
Simple over clever
Sophisticated doesn't mean complicated. The best financial structures are the ones you actually understand and use.